ATTENTION: AUCTION CHAIRS, EVENT PLANNERS ...and all those who feel frustrated, perplexed, or even (yawn) bored when planning their annual fundraising galas:
Discover the Formula for Interactive Galas That Sizzle With Fun... so Guests Make Merry While You Make Money (Raise $100’s or $1,000’s More)!
Your Guests Will Be ENGAGED and You’ll Raise Money Using Group-Tested Activities That Work...
Dear Auction Planner,
Are you stressed or even plain bored about your upcoming fundraising gala?
Have you been using the same formula at your event for years without realizing your goals or potential -- and just don’t know what else would work?
Is your primary source of fresh ideas supplied by copying a more popular gala in town?
Maybe you’re worried about the present economy hurting your auction proceeds again this year?
Or have you planned an upcoming function which will draw lots of people - but you’re still wondering what else you could add for fun and money?
You're looking for that one idea -- that one cool thing -- that no one else is doing. You want to showcase your school or nonprofit with a trendsetting event, but you just can't figure out where people get these clever ideas!
I know how frustrating this can be. You don’t want to spend hours and hours surfing on the internet to use some idea that’s complicated to implement, isn’t applicable to your auction’s style, or doesn’t work.
If you’ve ever felt your gala is too much business as usual -- you’re not alone!
That’s why I created the Charity Auction Bells & Whistles video product.
This incredible online resource – composed of training videos, footage from actual fundraisers, and job aides – is designed to bring you up to speed -- immediately! You'll learn just which activities work best for your type of group, when to use it, what you need to prepare, and how to play it. You are immediately knowledgeable in the best games, raffles, and activities appropriate for your group situation. You can EVEN select one to use at your gala tonight!
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“Finally, the EASY Way to Discover NEW Activities, Games, and Raffles Sure to Get a Crowd Engaged, Add Levity to your Auction, and Raise Some Much Needed Cash – in Record Time.”
I know you’re concerned about trying something that doesn’t work. You want great results. But NOT at the risk of looking silly and wasting loads of time with mediocre results.
There are so many competing galas out there, right? And some are probably doing fun new things, but you can’t attend every event. Who has the time or money for that kind of research?
Seriously, you don’t want to mimic everyone else’s event anyway. You want your auction to be the showcase event everyone else tries to copy. You want to have that magical event people can’t stop talking about!
That’s why I’m so excited to show you a powerful alternative to lackluster brainstorming with your auction committee, and the endless, “Has anyone seen anything new?” commentary at gala meetings. My ground-breaking product puts an end to all of that, once and for all.
Here's what it includes:
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“Why I created the Charity Auction Bells & Whistles product after working on hundreds of other benefit auction galas...”
Following my passion, I’ve taught hundreds of schools and nonprofits how to launch and sustain profitable benefit auctions - with many small events reaching near or into the 6-figures range within 2 or 3 years. I've helped thousands of amazing charities through my online training classes, seminars and products. Thanks to the internet, even charities outside the USA have tapped into my expertise.
The best part is, I’m doing what I enjoy while I’m helping these clients. With each person I'm able to energize and get marching down that path to success, I know that I’m really helping the thousands of clients served by that charity.
I’m helping them raise more money for heart research ... and children’s theatre ... and better health through locally grown food ... and meals for cancer-stricken people ... and on and on and on.
In my own way, I’m serving hundreds of thousands of people I’ve never met! I’m finally doing what I love (running my own business) and helping others. Clearly, my body and spirit are healthier than ever.
But it wasn’t always this way...
“In 2005, I started my company after leaving a 6-year dot.com career as a global marketing manager for a high-tech division of GE.”
It sort of started two years prior, in 2003. On a whim, I booked a ticket to auctioneering school. I thought it would be a fun week’s vacation, learning to speak that “auction fast-talk.”
As I sat in the classroom learning about the profession, I decided that auctioneering shouldn’t be a one-time experience for me. By marrying my old expertise (marketing and event management) with my new expertise (auctions), I could help nonprofits raise more in their annual auction fundraisers.
Nine months later I won the “Rookie of the Year” competition for the state of Virginia, and then life really started to move!
A couple of small auctions led to a couple of bigger auctions which led to a couple of really big auctions. I needed to have a formal name for my company because business was taking off!
Red Apple Auctions was “born” in 2005. Within months, this new career landed me on shows on TLC and E! Style.
That lead to features or quotes in Town & Country, The Washington Post Magazine, AUCTIONEER, The Virginia Auctioneer, The Georgetowner, The Eleusis, Rappahannock Times, and lots of other publications.
Nonprofits were hearing about me in other states. They wanted to have the same exciting, profitable auctions that my own clients were having.
Lots of groups started asking me to speak. National and community event management groups, and state and national auctioneering associations booked me to share with them what I was doing differently, to explain the uniqueness of my benefit auctions. They wanted to know how I was achieving such better results, even during tough economic times.
This was my wake-up call!
I realized that I had a different way of looking at benefit auctions. My corporate marketing background mixed with my creativity meant that I approached charity auctions differently than other auctioneers and event planners. Something about what I was doing was getting my clients better results.
“The overwhelming majority of my clients were still having record-breaking events, even during the recession.”
And then I had another “A-HA” moment.
“Even those clients who didn’t hit a new record, couldn’t stop talking about how much their crowd enjoyed the gala!”
It was as if each guest at the event had a new respect for that charity. The charity was now an “organization to keep an eye on” ... it was moving in the right direction.
So that got me to thinking.
What was I doing that was so different than everybody else? What was this “new energy” with their events that my clients kept talking about?
I put a lot of thought into this. And I realized a chunk of it was how we were able to get the crowd involved in the auction.
“When you get your guests engaged in your event – laughing, participating, having fun – they’ll have a positive memory of your charity ... and they'll spend more money.”
It’s almost like “learning by doing.” We humans tend to grasp new skills more quickly when we use all of our senses in the process.
In the case of your gala, your guests enjoy your event more, and are more eager to donate money, when you engage each individual in a way that speaks to their playfulness.
It doesn’t matter if your guests are wearing tuxedos and gowns ... or jeans and shorts!
“When you draw each guest into playful fun, they’ll throw their money at you. PLUS all that “good energy” and “positive vibe” is exactly what leads to those monster $100,000 checks that come later.”
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"...our first-ever Bite Nite raised $83k. The money is great [and]... potential donors can’t miss it; good things are happening here."
Our event has done more than raise money; it’s raised interest in our cause by positioning us in a positive light. Potential donors can’t miss it; there’s no mistaking that good things are happening here and they should get involved. I don’t exactly know how to put a price on that yet, but I sense it’s worth more than $83,000. ... We knew that our first-ever event had to be special to get attention. With your help, we nailed it. One guest wrote, “Having attended at least six ‘new to the market’ gatherings I can say, without the slightest doubt, you have raised the bar and created a new gold standard.” .... Naturally, my team and I thought Bite Night was special. But it was all the continuing emails and phone calls that kept on coming that made us realize how unique it really was. Simply put, you made us look good and the flawless execution attracted new supporters... Ken Brissa, President & CEO The ALS Association Arizona Chapter (Phoenix, AZ)
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The money has been counted, and our first-ever Bite Nite raised $83,000! The money is great, but even more importantly – even weeks later – the good feelings and compliments keep rolling in...
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"We hit a record of nearly $147k! It wasn’t just an auction, it was a great party. And I did this without ever having chaired an auction before."
Red Apple Auctions had been referred to me because the Auction Chair two years ago used the company and set a new record in the process. Several people had commented on Red Apple’s professionalism and ideas. When the company helped Shayna and Corrine two years ago, the school hit an all-time high of $108k. And now this year, we hit an all time new record of nearly $147k! On auction night it was around $143k, but by the time the dust settled, it was at $147k. Our school has never even come close to these figures. We just surpassed so many goals. Even my own personal goals. Everyone was talking about the auction. They are still talking about the auction and it is over a month later! Even as I write this, I’m covered in goose bumps just thinking about how fabulous it was. I get high-fives in the hallways. I can’t believe it. People were so generous and it was phenomenal. Everyone keeps saying how it wasn’t just an auction ... it was a great party. And I did this without ever having chaired an auction before ... Sherry’s ideas were fresh and FUN! She helped us come up with new ideas on raising money and making the most of what we had.... Maria Castellano, Auction Chair 2010 Christ Church School (Fort Lauderdale, FL) |
I’d been to benefit auctions before, but certainly hadn’t chaired one. Our school had a lot of women who wanted to help in various capacities, but no one wanted to lead the charge. I agreed to fill the Auction Chair role.
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"We needed to step things up ... we had tons of compliments ... [and] it appears we may have increased sales by 20%."
We found Sherry while surfing for ideas online. When we started to check around, and we realized that a couple of our parents had heard her speak several years ago. We decided to hire her because we wanted fresh ideas. ...This year, we had record attendance. Only a handful of items failed to sell. We even had several items selling over their value in the silent auction, and that’s happened maybe once in the past. And when it was all said and done, we had tons of compliments. After all the pushing and pulling and general resistance over these last few months, guests had fun. What a relief to have that confirmation that we did the right thing. We’ve had lots of good feedback. And while we don't have final numbers yet, it appears we may have increased sales by 20%, over and above the fee to Red Apple Auctions. Phyllis Moroney, Auction Gala Co-Chair 2010 St. Jerome Catholic School (Fort Lauderdale, FL) |
Our previous Chairs built on the prior events and did a great job. However, we knew we needed to step things up if we wanted our event to grow....
“In my Charity Auction Bells & Whistles video tutorial, I reveal the games, activities, and raffles that my clients use to bring in a minimum of $500 to $100,000+ in a gala.”
At your next fundraiser, are you ready to add some festiveness to the air and $$$ to your bottom-line?
Inside this product, you’ll discover proven strategies to involve guests in more giving.
You’ll also receive valuable job aides to maximize your time. No more wasting precious hours creating tracking mechanisms for your check-out team. Seriously, who needs to be spending 100s of hours creating spreadsheets and forms! I provide all the tools - so you can focus on bigger issues pre-gala.
I give you the most simple way to learn crafty new, energetically engaging ideas to creatively transform your benefit auction from a “same old same old” event into something that sparkles.
In this video course, you’ll:
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“You have a minimum of a few hundred dollars sitting in your ballroom that you aren't collecting ... and you don't have to add more auction items or more people to get it.”
Here’s an amazing fact: Two of my larger clients have earned over $100,000 from a single idea in my Bells & Whistles bag of tricks.
But beyond those huge events, let’s look at how these ideas can positively impact even SMALL GALAS...
Before & After Gala Makeover Examples
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BEFORE: Over the previous 10 years, the gala consistently raised ~$19,000. AFTER: They continued their silent and live auctions, and added three “Bells & Whistles” ideas. They raised $10,345 on those three activities, and watched total gala revenue more than triple.
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BEFORE: Auctions in previous years consisted of a silent auction and live auction. Combined revenues from these activities earned between $75,000 and $99,000. AFTER: They added two “Bells & Whistles” and earned an additional $14,250 and maintained strong performance in the silent and live auctions.
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BEFORE: This event traditionally had a successful silent auction, live auction, and an opportunity to make cash gifts. AFTER: They added two “Bells & Whistles” activities to earn an additional $10,500 and maintained traditional sales in other areas.
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BEFORE: Event usually has about six live and 30 silent auction items. AFTER: Selected two “Bells & Whistles” activities to incorporate into their event and raised an additional $37,080 on those ideas, in addition to watching silent and live auction yields improve.
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BEFORE: Event already had a robust live and silent auction, and one long-standing raffle. AFTER: They added two “Bells & Whistles” activities into their existing framework and earned an additional $14,825.
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BEFORE: This event was revamped from a sit-down dinner to a heavy hors d’oeuvres walk-around function. They’d traditionally had a silent and live auction, but needed more interactivity. AFTER: Five “Bells & Whistles” activities were added into their gala to bring in an additional $13,145. The live and silent improved as well.
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BEFORE: This event had no silent or live auction. It was a traditional dinner fundraiser, where the guests had “already made a donation” by purchasing a table. AFTER: We added one “Bells & Whistles” activity into their gala and brought in $48,000.
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"With the hard work of our committee and board and the guidance from you, we had our most successful gala ever (about $108,000). And, everyone had a blast!"
Like most groups, we had fallen into a rut, doing things the same way, year after year. We were doing things that made all the sense in the world to us but didn’t translate into dollars.... You came with a boat full of ideas, enthusiasm, and charm. You completely revamped our whole event. All those skeptics are now dedicated fans of yours. We even had some of our guests request your information for other events. Now when people ask me about the success of our event I simply say, “Hire an expert and listen to them.” With the hard work of our committee and board and the guidance from you, we had our most successful gala ever. And, everyone had a blast! Thank you so much for your support along the way... Your knowledge of what would work and not work was spot on.... Jennifer Harris, Auction Co-Chair 2009 YWCA Annapolis (Annapolis, MD) |
Wow, what an event!! We raised more money than ever, about $108,000! You made such an impact on our group. To quote Monica, my co-chair, “If Sherry organized a cult, I’d join.”
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"...grew the event to whole new level, a level of which we could not have achieved without her innovative ideas and advice."
Sherry had been selected by the gala chair the previous year and the positive feedback we received was overwhelming. Sherry grew the event to whole new level, a level of which we could not have achieved without her innovative ideas and advice. Sherry helped us every step of the way, throughout the year, interpreting for us the science behind what makes an auction successful. Silent, live, online—Sherry's knowledge of how the event works is multi-faceted. ... There is no doubt that we made the right decision. Sherry should be so pleased with, and proud of, what she has created in Red Apple Auctions. I'm so glad our school found her in 2008, and I look forward to using her again, for the third time, this coming year! Kristen Franklin, Chair 2009 and 2010 Aidan Montessori School (Washington, DC) |
It was my second year at the school, and I volunteered to take over the Auction Chair role. It was an intimidating endeavor, but I knew we would be in great hands under the guidance of Sherry and Red Apple Auctions.
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"The bottom line is always what I think of first as to whether or not something was a success, but this time [the auction] was something more..."
Along with the financial support, the energy in the room was excellent and much will be gained from that in the year ahead. I am delighted with the outcomes. We had an outstanding team and everyone really worked hard to make the event a success. Thank you for your invaluable contributions. We took your advice along the way, and were not disappointed....” Resa Levy, President Montgomery County Family Justice Center Foundation |
“As a long-time fundraiser, the bottom line is always what I think of first as to whether or not something was a success, but this time it was something more...
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"I wanted to kick the event up a few notches. For my legacy, I wanted to set a precedent for how to run an auction."
I knew that, despite some initial resistance from people due to prior unsuccessful experiences they'd had in the past, the event would be more successful if I invested in a professional charity auctioneer. After spending several hours speaking with multiple auction companies, I selected Red Apple Auctions. Sherry was very enthusiastic and would be there every step of the way helping us plan the event and implement several new ideas to maximize the money raised, which was especially critical in this economy. ...Because we really re-vamped our program (with Red Apple’s help), I appreciated having someone guide us in structuring our activities and giving us methods for getting the entire crowd involved in giving. ...I’ve received nothing but absolute praise and excitement regarding the many changes we made with Sherry's help, and those that resisted initially could not have been more pleased with Sherry and her team and the changes we made. Although I’m not chairing the auction again, I know our 2009 auction chair already spoke with Red Apple to re-book them for the next year!" Brooke Austin, Auction Co-Chair 2008 St. Andrews Episcopal Academy (Fort Pierce, FL) |
“When I agreed to co-chair our annual school auction, I knew I wanted to kick the event up a few notches. For my legacy, I wanted something that stood out and set a precedent for “how to run an auction.”
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"In four hours [Sherry] provided us with many ideas which ... impacted our bottom line. And, our guests loved the changes!"
In four hours, Red Apple Auctions provided us with many ideas which improved our logistics, boosted our yields, and really impacted our bottom line. And, our guests loved the changes!” Blair Critch, Auction Chair 2008 Westminster Academy (Fort Lauderdale, FL) |
“We were committed to using a volunteer auctioneer for our school auction, but we recognized the need to have some professional guidance.
“This sounds perfect, Sherry! I’m ready to reap all the benefits others have realized by using your system…what do I do NEXT?"
Here are the 6 Most Critical Points You Need to Know About Adding Fun Activities into your Event to MAKE MONEY in a Merry Manner...
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“You'll receive all of this and more in my Charity Auction Bells & Whistles video training product!”
In fact, you're going to get THREE BONUSES worth $1000!
SPECIAL BONUS #1 ($500 value): Raffle BoostersTM
Listen to a 60-minute recorded live teleclass where I shared my four Raffle Boosters. These tricks make it much easier to upsell guests into buying more tickets.
These work so well, even your shy volunteers will find it easy to get guests to buy.
SPECIAL BONUS #2 ($250 value): Q&A Period
Make no mistake: In this product, you’ll have everything you need to succeed, even if you and I never speak “live.”
That said, sometimes it’s nice to hear questions. This 70-minute recorded teleclass was open space for auction planners just like you to ask questions and get feedback.
SPECIAL BONUS #3 ($250 value): Secret Guest Interview
This recorded teleclass featured a secret guest who is one of the nation's leading experts in a type of raffle that is regarded as being complicated, but extremely profitable. It can generate thousands of dollars but many groups don't use it because it's tricky to implement.
You'll hear us quizzing him for 75 minutes and learn strategies for implementation. We even heard some great stories about this raffle's specific use in pre-auction parties.
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Auction Chair Nancy Ryan explains why it’s so important for guests to have a good time at the auction: It will "open doors." |
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Board member George says, "If you are to have a gala or an event, you must hire RAA. They deliver ... they know what they’re doing."
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"We more than doubled the amount that we have ever raised in past years ...[and] I got so much more than I bargained for."
I received so much more than I bargained for when I signed on -- I got an event partner who helped fine-tune some of our pre-event planning and who later sat down with me to discuss the very specific ways that we can improve next year’s event outcomes. Heidi Coons, Director of Development & Community Relations (2007) Threshold Services (Silver Spring, MD) |
Red Apple Auctions took our annual benefit celebration to the next level – elevating it from a friend-raiser that included a silent auction which raised about 30 cents on the dollar to a fund-raiser that featured a live/silent auction where we more than doubled the amount that we have ever raised in past years.Still have questions? Read on…I want you to have the answers – I want you to be as sure as I am that this program really works!
"How do I know these games, activities and raffles will work with my crowd?"
If you're not getting the results you want from your current auction or other group gathering, I recommend taking a deeper look at how you’ve structured your event.
Do you feel like you're getting all of the money in your room? Do all types of guests feel comfortable donating? People who have a good time, give money.
If you've tried to use different games and activities but were disappointed with the response you got, chances are you selected the wrong idea to use, or didn’t properly structure it.
The art of an auction is execution. Choose the wrong activity and it’s like putting a square peg in a round hole: it won’t work. But if you get the formula right, your crowd has fun and you’ll raise more donations.
"I’m already so busy ... is it the right time for our auction to invest in this?"
I totally understand how busy you can get running your auction. Heck, life is busy – let alone planning an auction while managing everything else.
The thing is, if you spend all your time in “emergency reaction” mode while planning your auction, you'll never get to the point where you can strategically think about what you’re doing and why. If you want to leverage your time – and the time of all your volunteers – you must make the time to create the right formula of fun and fundraising.
Learning about how to plan a more successful charity auction should be at the top on your list. It will make all of your fundraising efforts more effective - maximizing the energy you put into your auction and helping you attract more donors with less effort.
This will save you time ... again, and again, and again.
Let’s look at an example to see what results are possible.
Imagine you’re two weeks out from your auction. You’ve sold 250 tickets, but it’s clear you’ll miss your revenue goal by at least $5,000 unless you do something FAST.
If you don’t have my Charity Auction Bells & Whistles product, you would have to:
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And the reality is that none of this will happen because at this stage in your auction planning, everyone is tapped out. I wouldn’t recommend any of those strategies.
The alternative: You can dynamically raise an additional $5000 from the guests already attending your event... and they’ll even enjoy giving you the money.
Learn how to engage your guests in SIZZLING activities that do the work for you, and watch your gala ring in sales, all night long. Guests will even thank you for the experience the next day. Sound good?
"I’ve never chaired an auction before. I’m overwhelmed.”
If you’re a new Auction Chair, you’ll fall in love with Charity Auction Bells & Whistles. It’s easy for everyone to use, which is exactly why you first-time Auction Chairs will ADORE it.
I like to “keep it simple,” which is why I created this program in video format.
You and your committee can access the content when it’s convenient for you. That might be at 8 AM after school drop-off, or 10 PM after everyone is in bed.
And because the training is all offered in a video format, it’s easier to understand the gist of the content. When we read information, we must imagine it in our minds, or sketch it out on paper to get a visual. In this training, I’m providing photos and videos of the raffle, activity, or game in action.
You won’t misinterpret instructions when you watch a video. If needed, some activities offer you a downloadable template so you don’t even need to create that. It becomes as simple as “decide and download.” Choose your activity ... download the relevant tools ... and you’re ready to go.
For instance, with some of the raffle suggestions, downloadable ticket-tracking forms are provided, so you don’t have to create those time-consuming elements at 2 AM the morning of the auction!
“Will these ideas work at non-auctions? Our April awards gala attracts more people than our October auction, so I want ideas for our spring event where we have more people.”
Absolutely! Many of these activities work beautifully at non-auction events!
Once you are inside the product, you will select from the following categories:
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If you’re looking for an engaging activity that doesn’t require an auction, click on the “activities that don’t require an auction.” In that section are six juicy ways to have fun while fundraising.
In addition, 7 of the 8 raffles don’t require an auction. So if that’s an approach you want to take, you’ll have lots of options.
That’s 13 different possibilities for non-auctions; find the one that best fits your event and your style.
“Can my Auction Co-chair use this product, too?”
Of course! Your entire committee can log into the site and be trained on any and all ideas simply by watching the videos.
You’re going to save tons of time. Instead of hearing about an activity from some other nonprofit ... or maybe witnessing a game at a competing gala but not quite knowing how it was put into practice ... you’ll learn the behind-the-scenes prep work involved in making every idea work well.
Imagine ... you can give Volunteer Helen a web link and tell her, “Watch that set of videos. It will teach you everything you need to know. And you can even download the Job Aide to easily implement it in our event.”
You’re not repeating and repeating and repeating ideas to your team. Instead, you’re sending them to a web link, and saying “Watch this, and let’s discuss later.”
“What’s the minimum amount of money you think any of these activities would raise?”
$500.
To date, the least amount of money raised from any single idea has been $500.
That was one idea that raised $500 ... and you’re getting 22 ideas to incorporate into your auction or other group function.
That said, some groups are picky about which activities they’ll use as a fundraiser. For instance, one of my church clients uses four different activities in their gala, but they only make money on three of them. They don’t charge for one of the activities because of their stance on gambling.
That’s the beauty of having these ideas so well-structured for you.
You can mix and match activities. If you decide you want an activity to be revenue-producing - you can charge for it. If you decide you want it to just be a fun, interactive activity - you don’t need to charge.
Either way, you’re making your event more memorable in the eyes of your guests. You’re creating a stand-out, must-attend function in your community.
“I’m not creative. I want people to have a good time at our auction, but I’m not a party-person.”
This isn’t about you being the life of the party. This is about the guests becoming the life of the party.
You can be as dull as a rock (though I’m sure you aren’t) and you’d still be able to pull this off. I’ve made these ideas so simple to use, it’s like painting-by-numbers, or choosing what to wear by the Garanimals label.
If you’ve labeled yourself uncreative, it will be easiest to start by downloading the Match Template inside the product. Identify the problems you’re having (or some of the goals you want to achieve), and follow the chart to see what raffle, game, or activity I recommend for you. Then watch the videos, use any Job Aides I’ve provided to you, and – boom – guests become more engaged in your event and you’ll see your donations increase.
"You don't have to do this alone..."
You might be thinking you can figure this out on your own. After all, you can ask other nonprofits what they’ve done, and model what they’re doing, right?
Observing other well-structured, successful events is a great way to better know what you like - BUT it won't give you the foundation you need to understand why a particular game worked so well for that group, yet not for another.
You won't be able to tell if you're modeling an activity that will work great for your charity, or if you’re selecting an activity that creates more work than it’s worth because it’s the wrong fit for your group’s unique needs.
Without a trained eye, how will you discern if their plan or your plan is best?
So many of my clients come to me after learning this the hard way. They’ve tried *this*idea last year or tried *that* idea two years ago, but they have no real auction training and are trying to put together a successful event through trial and error.
Look ... if it was that easy ... everybody would have a $1 million event.
Before working with me, my clients ended up disappointed and frustrated because their ideas weren’t getting the results they hoped for. After asking them a few questions, I could tell why.
There's a bit of a formula behind auctions and activities to transform guests into donors. It involves strategies rooted in bidder psychology and subtle, but powerful, techniques you won't realize just by observing what every other group is doing.
Whatever plan you choose, I strongly encourage you to get support. Give yourself the best chance to get great results with the 100s of hours of time and energy you're investing in your auction.
You're not alone – the content of my Charity Auction Bells & Whistles video training course, provides a powerful easy-to-use system so you can implement fun, revenue-raising games, activities, and raffles.
Click Here to begin making money with my Charity Auction Bells & Whistles training course!
If you’re feeling attracted to this product, dive in! This is a landmark training and it’s showing up now on your screen for the very first time for a very good reason.
If you’re looking at this page, you’re probably already wondering how you can reinvigorate your auction or another gala to make more money and enjoy lighthearted fun. It’s so important for guests to have a positive experience at your event, for so many reasons.
The question is, how soon do you want to see results with your events? Do you want your charity to instantly make more money and your guests to keep talking about the fabulous time they had at YOUR event for years to come?
If the answer is YES, then this is perfect timing. I look forward to sharing everything I know about this subject with you. You’ll love it!
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Peace of Mind Guarantee
I have given high value content and taught what I’ve learned from my experience in working with hundreds of nonprofit clients of all sizes. I’m confident you will get HUGE value from this product. However, if you find the product doesn’t deliver what I have described, you have up to two months to enjoy a money-back guarantee. |
All of the information on this page is a true and accurate representation of the results my clients and I have created with the fundraising systems I teach. Remember, I won’t be showing up at your event to lead the activity, so you must participate fully and listen to the videos in order to learn, implement and see results. Your success depends on your commitment.|
"I’ve heard nothing but positive comments from our 100 guests..."
I’ve heard nothing but positive comments from our 100 guests, and one guest who attends a lot of galas told me that our small auction rivaled some of the top events held here in Palm Beach! Thanks for taking the time to educate and advise us on the entire process and how best to maximize our opportunity. You were great, and we couldn’t have achieved such success without you! Kali Dambeck, Director of Development The Wild Dolphin Project (Jupiter, FL) |
Thank you for coaching us through our first-year (2008) event.|
This group doesn’t make a move without calling "1-800-ASK-SHERRY."
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"It’s been two months since we held our Gala, and people are still talking about it! ... We broke all previous records."
Sherry and her team helped us to break all previous records, financially and otherwise for this annual fund raising event. We can’t thank her enough. We know we’ve worked with the BEST auctioneer bar none, and can’t wait until next year!!” Lauri Zell and Franny Rock, 2008 Gala Co-chairs (Franny in photo) Bullis School (Potomac, MD) |
“It’s been two months since we held our Gala, and people are still talking about it!
"Sounds great! So how much is my investment?"
Raising money is critical for a nonprofit, and the individual elements in my product have raised anywhere from $500 to over $100,000 in a single evening.
But what is it worth to ensure your guests have a great time? American Express commercials would say your crowd’s impression is “priceless” because that’s where you can turn your guest’s experience into gold - by giving them a gala worth remembering.
That's why event management courses often require high investments and why you'll easily pay a talented event planner $2,500 and more to plan a single event. One of my mentors earns $10,000 for every event she plans, because she knows each event is crucial for her client.
I've taken many courses on benefit auctions, event management, and branding -- most of them cost $2,000 and up. They were well worth the investment because they've helped me produce incredible auctions for my clients. Now my clients are big believers in me!
My vision is to help more schools and nonprofits achieve the funding they deserve so they’re able to fulfill their individual missions of helping others around the world. When I help you, you help others. The ripple effect can be amazing! By putting these powerful ideas in your hands, you’ll be able to serve the greater good.
I'd like to make it really easy for you to say YES to invest in your auction with the Charity Auction Bells & Whistles product.
"With my Peace of Mind guarantee, you have up to two months to enjoy a money-back guarantee ... and to make it more affordable, your investment can even be paid in two installments."
How much money will you need to raise to earn back your investment? Some of my clients have brought in 200 times their investment within weeks of working with me. Many enjoy a several thousand dollar spike in their revenue after implementing ideas in their first event.
So if you're wondering if your nonprofit can afford this course right now please, ask yourself, "Can we really afford not to?" Your auction isn’t going to get any better until you do something differently. You can tinker and try, or you can begin treating your auction with respect, begin to learn the proven strategies to grow your event into the profitable, rewarding, unforgettable experience you and your guests deserve.
Are you ready to jump in and join me?
“Yes!”
“Sherry, I’m convinced and ready to use engaging games, raffles, and activities in my auction so I can raise more money while my guests make merry!”
I understand that I will receive:
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Get ready to see how a few clever additions to your gala can add cash to your coffers...
Your newfound knowledge will help prepare you for a hugely successful 2011 gala – so you can take enormous pride in what you’re accomplishing. I’ll “see you on the side”... in the classroom!
My warmest wishes for your success,
Sherry Truhlar The Charity Auction Mentor
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"Your ability to consult, inform, and lead us above and beyond our goal was amazing."
Sherry, I cannot thank you enough for making our auction the best it has ever been. Karen Virdinlia, Development Assistant Children's Advocacy Center of Collier County (Naples, FL) |
Red Apple Auction is more than professional; your ability to consult, inform and lead us above and beyond our goal was amazing. You taught us so much and were easy to contact, day or evening.|
"[We] incorporated some of your ideas, and ended up surpassing our auction revenue from 2006 [a previous record-breaking year] by a wide margin"
Although we've always had a very personable auctioneer who volunteered to conduct the live auction in the past, I wanted to take the gala in a different direction. I decided to try a professional, so we hired Red Apple Auctions, incorporated some of your ideas, and ended up surpassing our auction revenue from 2006 [a previous record] by a wide margin. No one, especially me, expected a record-breaking year when economic news was so dismal! ... Marcy Belfi, Director of Special Events Camillus House (Miami, FL) |
On behalf of the many men, women and children who are homeless in our community, we want to thank you and your team for helping to make the 9th Annual Hope for All Ball, "Guayaberas & Good Times," on Saturday, December 6, 2008 such a success. We were able to raise over $1.2 million dollars to support our mission.
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